China’s winter sports market is experiencing significant growth. According to the latest industry report, the scale of the country’s ice-and-snow economy is expected to surpass 1 trillion yuan ($136.5 billion) by 2025. As winter progresses, ice skaters and skiers are spreading beyond traditional northern strongholds, bringing the excitement of winter sports to nearly every region across the country.

Residents hang around at Jinfoshan Ski Resort in southwest China’s Chongqing on December 23, 2024. /CFP
Residents hang around at Jinfoshan Ski Resort in southwest China’s Chongqing on December 23, 2024. /CFP
Residents hang around at Jinfoshan Ski Resort in southwest China’s Chongqing on December 23, 2024. /CFP
Residents hang around at Jinfoshan Ski Resort in southwest China’s Chongqing on December 23, 2024. /CFP

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