China Media Group holds a prelude to the Spring Festival Gala in Moscow, Russia, January 25, 2025. /CMG

China Media Group (CMG) held a “Prelude to the Spring Festival Gala” event in Russian capital Moscow on Saturday.

Shen Haixiong, vice minister of the Publicity Department of the Communist Party of China Central Committee and president of CMG, delivered a video address highlighting the global recognition of the Spring Festival. Shen noted that the festival, which was added to UNESCO’s Intangible Cultural Heritage List last year, has become a major celebration worldwide.

CMG President Shen Haixiong delivers a video address at a "Prelude to the Spring Festival Gala" event in Moscow, Russia, January 25, 2025. /CMG

This year’s gala will fully leverage the technological innovations of “5G+4K/8K+AI” to present a cultural feast to audiences at home and abroad, he said.

Nearly 300 people from both China and Russia attended the event.

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